An Open Letter to CEOs in America
06 02 12 - 00:00
Every CEO of an American corporation needs to take note of what happened during halftime @ the 2012 Super Bowl. You have ALL been beaten again. This is the 2nd shellacking that you've gotten in as many years. The thing is, that you got thoroughly trounced by a part time resident from Italy.
See the ad: http://www.youtube.com/watch?v=_PE5V4Uzobc
As soon as the Chrysler Super Bowl commercial aired at halftime, I quickly called friends all across the country. To a person, they all said that Eastwood delivered a message that "gave me chills". Many choked up. Some teared up. Everyone with Detroit roots cheered the message, perhaps even more loudly that the groundbreaking Eminem commercial from last year.
With this 2nd Super Bowl ad, Sergio has done what the shortsighted corporate leadership in the US should have done a decade ago, set in motion a proper "Hooray for the USofA" ad campaign! GE teamed up with Anheuser-Busch to "fly the flag" on a couple of Super Bowl commercials, so perhaps they get it too. Let's hope that the fervor to Buy American Made products continues to grow. (Hopefully, it will also help change the thinking @ places like Wally-world & IBM)
Ad campaigns like this one may just be the tonic that Americans need to rethink the purchase of all the cheap, toxic, job stealing, pet killing products coming in from China, Korea, & the rest of Asia.
Read comments in our Forum- Blockbuster Ad for Chrysler
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